Contents 1.         Executive Summary.............................................................         2         1.1.         accompany Introduction         ................................................         6 1.2.         Industry Surveys.......................................................         6 2.         conformance spheric Strategy Readings................................. 7         2.1.         Industry globalization Drivers.......................................         7 2.2.         mart orbicularization Drivers.........................................         7 2.3.         Cost globalization Drivers............................................         8 2.4.         judicature globalization Drivers.................................9 2.5.         rivalrous internationalization Drivers..................................         9 2.6.         spherical Strategy Levers................................................         10 2.7.         certain and Tar loll around orbiculateization By Activity......................         10 2.8.         veridical and Target role of orbiculate Marketing......................         11 2.9.         Competitors social occasion Of Global Strategies.........................         11 2.10.         Specification of Core air Strategy..........................         11 2.         vane leaders: The Evolving Paradigm...............................         11 3.         fret Leadership Task.........................................................         12 4.         blot individualization preparedness stick (Global).....................................         12 5.1.         sign Essence..........................................................         12 5.2.         Core Identity.............................................................         12 5.3.         Extended Identity.......................................................         13 5.4.         set Proposition.......................................................         13 5.5.         descent..............................................................         14 6.         rat Identity prep computer simulation (Global Vs Local).........................         14 7.         blur Identity Elaboration dumbfound.............................................         14 7.1.         Identity-Supporting Programs Audit................................         14 7.2.         home run Identity Prioritization..........................................         15 8.         Brand Relationship Spectrum................................................         16 9.         Brand Architecture Model / Brand Architecture Audit..................         18 9.1.         Portfolio Roles...........................................................         18 9.2.         Product-Market circumstance Roles......................................         18 9.3.         Brand Portfolio Structure.............................................         19 10.         Brand grammatical construction - Lessons To Learn From Adidas and Nike..........         19 11.         Role Of Sponsorship..........
.................................................. Â Â Â Â Â Â Â Â 21 12. Â Â Â Â Â Â Â Â expression Brand - The Role of LEGO.COM................................ Â Â Â Â Â Â Â Â 22 13. Â Â Â Â Â Â Â Â Brand Building Beyond denote - LEGO In Japan Market....... Â Â Â Â Â Â Â Â 23 14. Â Â Â Â Â Â Â Â Global Brands.................................................................... Â Â Â Â Â Â Â Â 25 14.1. Â Â Â Â Â Â Â Â Effective Global Brand Management.............................. Â Â Â Â Â Â Â Â 25 14.2. Â Â Â Â Â Â Â Â Global Brand training For Japan Market........................ Â Â Â Â Â Â Â Â 26 15. Â Â Â Â Â Â Â Â Ten Keys, 7 Steps To A Global Brand.................................... Â Â Â Â Â Â Â Â 27 16. Â Â Â Â Â Â Â Â Recommendations.................................................................... Â Â Â Â Â Â Â Â 29 Exhibit 2.6. Â Â Â Â Â Â Â Â Global Strategy Levers................................................ Â Â Â Â Â Â Â Â 30 Exhibit 2.7. Â Â Â Â Â Â Â Â Actual and Target Globalization by Activity...................... Â Â Â Â Â Â Â Â 30 Exhibit 2.8. Â Â Â Â Â Â Â Â Actual and Target Use of Global Marketing..................... Â Â Â Â Â Â Â Â 31 Exhibit 2.9. Â Â Â Â Â Â Â Â Competitors Use of Global Strategies............................ Â Â Â Â Â Â Â Â 31 Exhibit 2.10. Â Â Â Â Â Â Â Â Specification of Core backing Strategy......................... Â Â Â Â Â Â Â Â 32 Exhibit 3. Â Â Â Â Â Â Â Â Brand Leadership - The Evolving Paradigm.................... Â Â Â Â Â Â Â Â 34 1. Â Â Â Â Â Â Â Â executive SUMMARY LEGO, the toy company, the brand... If you want to get a full essay, leaning it on our website:
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