'Marketing Plan for New Product Launch\r'

'{ run:g} { fade: roam} SUPERIOR UNIVERSITY LAHORE Project Name: merchandise Plan for unfermented crossway launch Presented To: Sir Kashif* *Mahmood convention Name : The Stallionz Leader Name & Id: Imran Shoukat MBP Members Name & Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir social club N*ame:* The Glimmers Limited. Company Logo: { wedge: physical body} Product Name: {draw: framing} * * * * content of Marketing Plan Part 1: decision come acrossr Summary Part 2: Purpose and cathexis Part 3: Situational analysis Product, Market analytic thinking Distribution Analysis Competitor Analysis pecuniary Analysis Other Analysis Part 4: Strategy and Objectives text edition:list-item} {text:list-item} Part 5: Tactical Programs {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Part 6: Budgets, functioning Analysis, Implementation Budgeting and Analysis Implementation Part 7: Additio nal Considerations Executive Summary This chronicle explains the selling plan for launching a fresh succus named â€Å" call up”. This crossway has been make by the Glimmers Limited. And it is authorize from the Ministry of health. In the genuinely beginning of the report we grant explained the mission and vision of the Glimmers and then we take a shit pull ahead carried out our.\r\nIt de split up be introduced in the foodstuff with the help of various advancemental displays, advertisement and distribution of throw overboard auditions to the general humankind and financial institution. This report examines that this harvest-time is initially launching in Lahore’s domestic commercialize. The study included both master(a) and secondary research. The primary study focused on a regard of the competitors and the likings and disliking of people. Through this dodge association hindquarters penetrate more into the foodstuff and shag attract the bulk of guests.\r\nFor this purpose we generate conducted attire analysis of the smart furbish up to see the company’s strengths, weaknesses, opportunities and threats. Then we gather in explained the purposes, benefits and marks of our w are. Then we beat do a selling mix strategy for our product. We have divided up market into different segments and decided to aspire the kids, youngster mature and old hop on person. We have also paid special attention to the packaging, colourise and bell of the product. We have decided to place the product in all the markets of Punjab especially in the canteens of colleges and universities.\r\nWe testament heighten our product through electronic media, marking media, cable, and outdoor sources. We shall also conducted a market survey in future to know the opinion of public about our product and spicyly-developed our product accordingly. presentation to the Glimmers Limited Company’s Vision education: â€Å"Be the globa l leader in customer measure out”. Company’s Mission tilt: â€Å"To set world class standards in the succus industry through providing a diverse tend of mellowed feature succus products that argon prompt in accordance with Islamic principles striving to action consumers tastes and needs and serving the Society” The Glimmer’s Business in Lahore\r\nThe Glimmers volition commence its movement in Lahore from October 2010. The factory facility has been pitched on a 20 canal area of land in the Industrial area, Ferozepur Road Lahore. The factory is expected to stone the demand of our products. We have ensured the installation of modern, sophisticated and streamlined equipment, conforming to the very latest standards of â€Å"Goods Manufacturing Practices”. Introduction to retrospect People started too perished under the scorching conflagrate of summer in our country. They need an energy discombobulate to refresh themselves. think is a fres h juice product.\r\nIt provides energy and keeps people fresh when they are matte weak or threadbare from doing a crew of work. It contains vitamins and proteins which is a useful energy source. Vitamins give gewgaw and proteins are the energy cells that recharge the human consistence so that they work at their maximum. The students, employees and workers become tired due to the work burden and sunlight which make them feel loose. They need an energy potable that makes them re-energize so they may be able to perform bump a catch and feel refresh. * Slogan*: â€Å"The taste u desire” Ingredients are: {text:list-item} Objectives:\r\nTo increase 25% market share {text:list-item} {text:list-item} {text:list-item} {text:list-item} Current Market Situation refresh is a fresh juice product that is tone ending to introduce in the Lahore domestic market. We are focus to all levels of generation. The kids, youths, mature and olds and overall families The legal injurys of th e refresh are moderate, because it is for everyone in the society. Market Demographics: The customer of the round off consists of sideline: Geographic’s: The refresh geographic tooshie area is shortly Lahore. We are supplying our product to all area of the Lahore.\r\nWe have further divided the areas of Lahore into 4 zones. A zone includes Gulberg, M. M Alam road, denial B zone includes upper Mall, Wahdat road, model townspeople C zone includes lower mall, every stick up(predicate)ama Iqbal Town, Sabzazar Scheme D zone includes Multan road , Sakeem mor, Allama Iqbal town {draw: inclose} b. Demographics: on that point is an almost equal ratio in the midst of male and female and also kids. We are charge: Kids Youngsters Mature Old age persons Our Competitors The freshen is currently facing a very competitive environment. Because the competitors of the Refresh are:- Shezan Country Nestle Sunfresh Benz\r\nProduct suss out: The Refresh is accessible in 250ml size and a vailable in different Flavors equivalent: Mango apple Pineapple O be sick Mix-fruit Competitive Review â€Å"Refresh” Competitors: The competitors of â€Å"Refresh” juice are more than 10. draw close & SHEZAN is leading market right now and early(a) companies are far away from it. NESTLE & SHEZAN has allegiant customers over the years because it is very old company and customers are aware of its merits & demerits. The company’s first off purpose is to compete NESTLE and other juices which have large market share. The main competitors are {draw: carcass} & {draw:frame} {draw:frame}\r\nProduct: Shezan juice is a product by Shezan International Ltd. Qualities of Shezan: High availability heroic tend of flavors Standardized and attractive packing material Large publicity and market coverage Available in different weights packing. Price: Minimum price of juice is 12 R. s Place: Shezan has a large market share in Pakistan. Sales: packag ing: They arouse this product through Electronic media grade Media FM Radio stations Wall Chalking {draw:frame} {draw:frame} Product: Nestle beverages is a product by Nestle International. Qualities of Nestle: Large promotion and market coverage Large range of flavors\r\nHigh availability Price: Minimum price of juice is 20 R. s Promotion: They promote this product through a. Electronic media b. Print Media c. FM Radio stations Place: Nestle has a large market share in Pakistan. All calculations based on non-rounded figures Strategy: Creating shared value global forum Good pricing break-dance tonus By offering different flavors intensifier distribution Attractive packing SWOT Analysis of Glimmers {draw:frame} Strengths: Updated technology plant Quality product Specialists available for specialized jobs and tasks Hire experient staff Medical insurance of employees\r\nPakistani make Targeted to low and middle class people. Reasonable price Expiry date above 6 months failing New in juice industry weakened distribution network Strong competitor No market share Limited experience of customers Opportunities subjoin the distribution network. Acquiring the newer technology & techniques. Market is very big & attractive. Take-over of the distributer Increased demand of high quality products due to Lahore being a developed city. Threats Political instability New entrance from the exiting competitors So many competitors Retaining consumers Economic instability.\r\nIncreases of general sales levy Development of plant Marketing Strategy and Objectives The market strategy is based on positioning of the product in the mind of consumers. Providing high quality Juice to the customers. We will distribute our product on chain reactor level so that we can maximize the profitability. spot Strategies: We pauperization to put an image of our product in the consumers mind as study to competitor’s product. We want to target the high school, college and g raduate students and political relation sectors that have to work hard and need to â€Å"Refresh” them in an instant. *2. * Segmentation: * We made the market section on the following basis: Density suppurate Gender Income Family size Family life cycle job Education Social classes Life style 3. Targeting: We will target the following customers: Kids Youngsters Mature Old age persons Marketing Mix: Product Price Promotion Place Product Strategy: Develop the long-run relationship with the customers Give values to the customers to delighting them Do any(prenominal) it takes not to satisfy the customers but retain our customers In aim to accomplish this objective, the company has established sales, marketing and support teams.\r\nProduct variety: Our product would be available in the following flavors:- Mango apple Orange Grapes Mix-fruit Brand name: The name which we have chosen for our product is *â€Å"Refresh*” {draw:frame} Quality: High quality assurance would be our first priority. This would be ensured by: Implementing high quality standards perfect quality management Acquisition of the high quality raw materials Design: â€Å"Refresh” is a sweet, refreshing Juice with an eye catching Tetra hedral pack. *Features*: here are of the some features of our product: Fresh received fruit juice\r\nProvides proteins and minerals Provides vitamins Beneficial for kidneys Excellent in taste Gives freshness Tetra Pack protection packing Packaging: Product units are packed in 6-layered Tetra Pack Brick Aseptic. Sizes: Our product is available in 250 ml pack. price Strategies: Our pricing strategies for the product are for correspond cost, which include custom services and other expenses. Pricing strategy usually change as the product passes through its life cycle. The price should be set at moderate level in order to attract a large number of buyers and to gain large market share.\r\nAmounts are in Pak Rupees. The essential per unit price for 250ml packs that we will offer as follows: The cost of fruits Rs. 3 Electricity Rs. 2 manufacturing plant Overhead Rs. 3 Miscellaneous Rs. 2 retailer Margin Rs. 2 Profit Rs. 3 Total Price Rs. 15 In accordance to our strategy we have decided to offer the product to customers at the price of Rs. 15. The price is very much matched and the offer is substantial enough to attract a large percentage of market in a very quick time. Price and Quality control storage-battery grid: This grid points what pricing strategy a smashed is per development:- {draw:rect} {draw:custom-shape}\r\nAccording to this grid we are offering high quality at low price. So we are following penetration strategy. Communication Strategies: Promotion: Actually the promotion is a first step when we are launching a new product, but we make its strategies in last. We want to make a good image in the mind of customers, so that they will buy plainly our products. Criteria for Promotion: In promotion our main obj ective is to provide: Awareness Knowledge Liking pick Purchasing Main Sources of Promotion: Electronic Media Print Media Cabel network Billboards Hoardings Electronic Media: Print Media:\r\nBillboards: Hoardings: Cabel Network Benefits: next are the additional benefits which are offered to the customers to give them abide by: Give 5 rappers and get one free juice pack Purchase ten juice packs and get one pack free. If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes: Samsung FM Guru videodisk system Rs. 5000 Place: Distributors Review To assure the availability of its product â€Å"Refresh” juice has established effectual network of registered dealers. The main target of these juices is Lahore. draw:g} The end consumer would then purchase â€Å"Refresh” from the retailer. The distributor are the most reliable distributors in the region. They get it on a flawless reputation combined with lineage relations with numerous retailers even in the folksy areas of Lahore and near sides. This has ensured that â€Å"Refresh” will be made available all over Lahore. Budgeting: Controls: This is the main and last gene of the marketing planning by using this we can check our product standard by comparing It with our standards if there is any problem become in marketing plan the it must be corrected.\r\nThree main functions are performed under this element of planning that is: Measuring Comparing Correcting Measuring: We can check our marketing condition through measurement in which different types of tasks may be performed like Surveys Survey *for* *The* Future: In order to scam weather people would like to buy or use our product, we have decided to conduct a market survey in future so that we can assure that people likes our product or not. Comparing:\r\nIn cont drawing exploit we compare our product with our standards Correcting: If any problem occurs then correcting proce ss will take place in which we found that from where the problem will arises. Marketing Organization: Refresh’s chief marketing officer, holds overall province for all of the company’s marketing activities. There are other subordinates with him to help the sales campaigns, apportion and consumer sales promotions, and public relations efforts. Action Programs: The â€Å" recall” will be introduced in May.\r\nFollowing are summaries of the action programs we will use during this summer academic session to achieve our stated objectives. May We will savant 80,00,000 rupees trade sales promotion campaign to meliorate dealers and generate excitement for the product launch, and provide sample crates to our selected product reviewers, opinion leaders and celebrities as part of our public relation strategy. June We will start an unified print/displays/television campaign. The campaign will show how many features the â€Å"REFRESH” have for users to reenergize them.\r\nJuly As the juice advertisement continues, we will add consumer sales promotion by including them to our messages. We will also support or retailer to increase our sales. August _ _We plan to roll out a new advertisement having new views of customers through survey who have used our drink which will help to promote our juice. Story menu References: Philip Kotler* * * * (Principle Of Marketing) Journal of Marketing Journal of Advertisement Websites: www. mickinsey. com www. wikipedia. com *www. Nestle. Com* www. Angrofoods. com www. shezan. com www. marketing. com\r\n'